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Research papers

Panel and data quality

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research- especially Internet-based market research using online access panels.While usefully drawing attention to the issue of...

Catalogue: Panel Research 2006
Authors: Holland Hofman Brown, Renee Smith
Company: Harris Interactive (Europe)
October 8, 2006
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Citation

Brown and Smith (2006a, October 08). Panel and data quality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/panel-and-data-quality